Saturday, January 25, 2020
The Role of the Supernatural in Thomas Hardys Writing :: Biography Biographies Essays
The Role of the Supernatural in Thomas Hardy's Writing As a child, Thomas Hardy heard various stories of supernatural occurrences from the family servants, rustics from the village, and his own mother who believed she once saw a ghost. Thus, Hardy learned to believe in the supernatural and to accept the superstitious ways of the rustic people. During an interview with William Archer, Hardy expressed, "when I was a younger man, I would cheerfully have given ten years of my life to see a ghost, - an authentic, indubitable spectre". Because of the superstitious influence of his upbringing and his own desire to believe, elements of weirdness, superstition, and magic play an interesting role in Hardy's works. Specifically, Hardy incorporated aspects of superstition and witchcraft into his writings. Such elements provide the reader with an understanding of how Hardy perceived his world. Many small aspects of superstition exist within the writings of Hardy. In Return of the Native, the reader is introduced to Diggory Venn, the Reddleman. A reddleman unearths red clay which is used as a dye for sheep's wool. Because the reddleman works so much with this substance, his skin takes on a reddish hue and thus, red associating him with the devil, he becomes the "boogeyman " of the rustic people. Other examples of superstition include the evil eye, the magic of a sixpence, and dairy witchcraft. In his 1901 interview with Archer, Hardy stated that "The belief in the evil eye subsists in full force." Johnny Nunsuch of The Return of the Native felt safe as he carried his sixpence because the coin was supposed to bring good luck and protect against witchcraft. Johnny becomes frightened when he happens upon Diggory Venn, the Reddleman, because the child realizes that he has lost his guardian sixpence. The country people held many superstitions regarding the production of milk and cheese. The "magic" that these superstitions are based on is known as dairy witchcraft. For example, in Tess of the d'Urbervilles after Tess arrives at Talbothays, the cows cease to produce milk. The milkers blame this unexplainable phenomena on the newcomer, believing that the milk went directly to the horns of the cows. They thus resort to song as a device to start the cows milking again. Hardy uses slight witch imagery when describing his strong female characters because, according to Gayla Steel, he is hiding his examination of their independence and sexuality within these images.
Thursday, January 16, 2020
Menu planning
Hello aunt, my dear aunt I wish you a quick recovery, welcome to my advice on a heart-healthy diet. I suppose that your weight is between 48-68 kilogramââ¬â¢s, based on your weight and heart ailment I would suggest you avoid food rich in fat and too much polysaccharide. Note that your body needs about 430-610 calories per day also remember to include protein in your diet and fruits rich in vitamin. Your favorites break first should start with some fruits that have healing properties, for example apple, water melons which will cater for vitamins in your diet and further more your breakfast à require some proteins and this will force you to include sausages ,milk and some sweet potatoes. During lunchtime, you need to include leguminous protein for example green gram, some beans or lean meat. Remember strong protein food like fatty meat will overload your digestion. Add some vegetables in your lunch meal for example vegetables rich in iron like spinach, kales. Take soft drinks like fruit juice of mangoes, avocado or passion, avoid acidic fruits like oranges and also note that you are not supposed to take any drink with nicotine or strong tea to avoid high blood pressure. Take a sister and after some few minutes or so do some mild exercise. Your snack should have low sugar and carbohydrates. When it comes to your supper bear in mind that you need some bone mallow soup, egg yolk, some spaghetti because this will require boiling and no frying is needed. Add some garlic raw onions, raw cabbages, with this I belief your daily meal should not exceed 510 calories. I hope your supper will be at Paris Hotel where most dishes will suit your diet. In your second day meal schedule simply take less sugary snacks, warm milk or porridge rich in millet, a sausage or liver which will be enough for your breakfast. Have chicken, fish, some black nightshade vegetables and a little apple juice for your lunch. You can take sandwich as your snack after which you should go for some exercise example along Chicago River, Hopes you are feeling now more recuperating. Have a simple supper that will include boiled mutton and some grains and a cup of warm water. I wish you a quick recovery and good bye. Reference: Metro mix (2007) a journal on food diet, retrieved on 3rd august, ava
Wednesday, January 8, 2020
Story Of An Hour Critical Analysis - 1083 Words
ââ¬Å"The Story of an Hourâ⬠Everyone has lost a loved one or has seen and experienced a situation in which another person has lost their loved one. In ââ¬Å"The Story of an Hourâ⬠by Kate Chopin, published in 1894, details that moment in a womans life when her world is shattered and the process of self-consciousness begins. Louise Mallard, wife of Richard Mallard, a successful businessman. Louise Mallard is a woman ahead of her time, by the standards of the 1890ââ¬â¢s she should be happy. Her husband loves her; she herself acknowledges that he ââ¬Å"had never looked save with love upon her.â⬠(Chopin, p.477) In the 1890ââ¬â¢s women depended on their husbands financially. There was an unspoken rule that the man was the powerful one, the wife would conform to theâ⬠¦show more contentâ⬠¦Louise realizes she will be sad when she sees her husbandââ¬â¢s hands ââ¬Å"folded in death,â⬠(Chopin, p.477) but she also realizes that for the first time in year s she wants to live. Louise realizes there will be no one there to have control over her. She is free from the binding rules of a marriage that men feel they have a right to impose on their wives. Having a new found independence and self-worth overcomes Louise as she sits quietly in her room. Having the physical and emotional changes of becoming someone new. Louise is thrust into the amazing reality of being her own person and the woman she longed to be. Louise now knows she is free from her marriage and whispers that multiple times under her breath. ââ¬Å"Free! Body and soul free!â⬠(Chopin, p.477) Louise was taken in the new feelings of freedom and processing how she was going to live her life from here on. Louiseââ¬â¢s grief is sincere because she is saddened by the loss of her husband. In the story Chopin describes that Louise is fearful of the emotions that are coming over her. At first, Louise was trying to reject the new feelings of joy. Having what love she did have for her husband did make her grief insincere. Yes, her grief quickly subsided but that does not disregard her sorrow. Likewise, her attitude toward love is genuine, but obscured by the control her husband had on her. Living in an era where you do not have much freedom in aShow MoreRelatedStory Of An Hour Critical Analysis797 Words à |à 4 PagesChopinââ¬â¢s goes in depth on several complex issues involving the females role in marriage. The story was originally published in 1894 a time when marriage was define by the man. A female transitioned from being a daughter into an arranged marriage, this was a normal routine for most young women at the time. Leaving women with a lack of independence and much confusion regarding their marriage. The main character faces conflicting emotions at the reveal of her husbands death. She is then overtakenRead MoreStory Of An Hour Critical Analysis1651 Words à |à 7 Pagescontext clues so readers can establish where the story is taken place. Literatures can give away great pieces of information where readers are able to connect the past time periods to the current time period. The nineteenth- century is all about the controversial standards for women. Author Kate Chopin writes literatures about women during the nineteenth century. One of her stories show a glimpse of the modern-day standards for women. ââ¬Å"Story of an Hourâ⬠by Kate Chopin is about a woman name Ms. MallardRead MoreStory Of An Hour Critical Analysis1123 Words à |à 5 Pagesfeminist author who, composing a plethora of short stories, poems, and novels, played a large role in revolutionizing how society views and treats women in relation to men. Although she did not live to experience womenââ¬â¢s suffrage or many of the other laws that protect womenââ¬â¢s rights today, her role in realizing them was invaluable (Harris 461). When viewed through a feminist lens, one of Chopinââ¬â¢s most famous short stories, ââ¬Å"The Story of an Hour,â⬠provides insight into how women of the nineteenthRead MoreStory Of An Hour Critical Analysis824 Words à |à 4 PagesKate Chopins 1894 short story ââ¬Å"The Story of an Hourâ⬠shows the main character Louise Mallards emotional roller coaster with the incorrect knowledge of her husbands untimely demise from a train wreck. This short story dives deep into the gender inequality of the time using the gingerly way the family informs her of her husbands demise due to what the writer refers to as heart trouble, to her sisterââ¬â¢s reaction to Louise exclaiming ââ¬Å"Free! Body and soul free!â⬠( 151). Kate Chopin places you in inRead MoreStory Of An Hour Critical Analysis770 Words à |à 4 PagesChopinââ¬â¢s short story, ââ¬Å"The Story of an Hour (1894),â⬠portrays that the confinements placed on women due to gender roles was unjust. Chopin illustrates this through the progression of Mrs. Mallards emotions and thoughts after learning of her husbands supposed death, as well as alluding to their form of marriage. Chopins purpose is to point out how unjust woman were treated in society in order to bring about change on such treatment. Given the time period, Chopin dedicated her short story to women andRead MoreThe Story Of An Hour Critical Analysis Essay1184 Words à |à 5 PagesThe Story of an hour written by Kate Chopin is the best short-story because theme, characters, point of view, and style show the attitude that some women felt or may feel regarding marriage being repressive in their life and a longing for freedom. The story opens with Mrs. Mallardââ¬â¢s sister Josephine informing her that her husband has been killed. Because of Mrs. Mallardââ¬â¢s heart condition Josephine and Richards, who is a friend of the family and there to help deliver the news, are concerned with howRead More Critical Analysis of Mrs. Mallards Emotions in The Story of an Hour679 Words à |à 3 PagesWrite a critical analysis of any aspect of The Story of an Hour which you found of interest and significance. Kate Chopins `The Story of an Hour is a short yet complex piece describing the feelings of Mrs Mallard. This story is overflowing with symbolism and imagery. The most prominent theme here is the longing for freedom. Chopin focuses on unfolding the emotional state of Mrs Mallard which can be separated into three stages: quickly moving to grief, through a sense of newfound freedom, andRead MoreKate Chopin The Story of an Hour Critical Analysis Essay1377 Words à |à 6 PagesSelf-Identity, Freedom, and Death in Kate Chopinââ¬â¢s ââ¬Å"The Story of an Hourâ⬠The story of an hour by Kate Chopin introduces us to Mrs. Mallard as she reacts to her husbandââ¬â¢s death. In this short story, Chopin portrays the complexity of Mrs. Mallardââ¬â¢s emotions as she is saddened yet joyful of her loss. Kate Chopinââ¬â¢s ââ¬Å"The Story of an Hourâ⬠argues that an individual discover their self-identity only after being freed from confinement. The story also argues that freedom is a very powerful force thatRead MoreKate Chopin s The Hour1361 Words à |à 6 PagesOne of the greatest concerns of critics who have analyzed ââ¬Å"The Story of the Hourâ⬠has been whether or not Mrs. Mallard was oppressed in her marriage or if she was depressed due to the lack of time she and her husband spent together. Time plays a crucial role in the story, from the time they have spent together, to the period of the story, and to the short time in which the story takes place. ââ¬Å"The Story of the Hour,â⬠is a story written by feminist aut hor, Kate Chopin in 1894 that deals with maritalRead MoreLiterary Perspectives1379 Words à |à 6 Pagesconfines of the text itself. Poetry, in particular, as well as drama and fiction lend themselves well as genres to the ââ¬Å"close readingâ⬠involved in the formalist technique. Formalists might approach Kate Chopinââ¬â¢s ââ¬Å" The Story of an Hourâ⬠(15) by analyzing the ironic ending of the story. Mrs. Mallard suddenly dies of a heart attack, not because her husband has died in a horrific train crash but because she has learned that he is very much alive. The disparate nature between what is expected to transpire
Tuesday, December 31, 2019
The Future Of Arizona Should Help Fund The Implementation...
The center for the Future of Arizona should help fund the implementation of a new education system that will effectively meet the needs in order for Arizona to become one of the best in K-12 education in the nation. According to the report done by the National Center for Education Statistics for the 100 largest school districts in the nation, in the fiscal year 2013 the total expenditure of Mesa Unified School District in Arizona was of only $7,110 per pupil. On the other hand, the Boston City Schools in Massachusetts had a total expenditure of $19,066 per pupil. Arizona has been funding the state s education for half the amount that states such as Massachusetts invest. It is relevant to compare Arizona with this state because it has been continuously ranked the best in the nation regarding education. ââ¬Å"Massachusetts has led the nation in all but one NAEP reading and math exam given since 2005â⬠(Dawsey, 33). The NAEP, National Assessment of Educational Progress, is the lar gest representative and continuing evaluation of educational progress in the nation. To get to this point, Massachusetts had to completely change its educational reform. To achieve a better outcome for the system, school investment had to be doubled. The current total expenditure in Arizonaââ¬â¢s K-12 education is clearly not enough. If a real progress wants to be made, a larger amount of funding should be invested. Increasing the amount invested in Arizonaââ¬â¢s K-12 education will allow the state government toShow MoreRelatedThe Arizona Department Of Water Resources1774 Words à |à 8 Pagesand their views: Government officials and groups such as the Arizona Department of Water Resources seem confident in the progress thus far to conserve and store for the future. Arizona is one of the few western states considered to have a well-divided government organization when it comes to managing the above and underground water resources. The Key persons and groups in Government on this situation along with their role in Arizona water are as follows: The Governor (Doug Ducey; January 15th,Read MoreTexas Dyslexia Reform: Implementing a Policy in Its Infancy Essay1696 Words à |à 7 Pagesdyslexia in 1985, continues to set the standard when it comes to dyslexia education reform (T. Flanders, personal communication, August 30, 2011). Until recently, little consideration was made in the use of assistive technology (AT) for students with mild disabilities, specifically in the field of dyslexia education and intervention (Edyburn, 2006, p. 18). With the passing of Senate Bill 866, concerning the implementation of classroom technology plans for students with dyslexia, the pursuit of reformRead MoreTackling The War On Drugs ( Cd ) And Combating Transnational Crime Organizations2286 Words à |à 10 Pagestransnational organized crime.â⬠In this paper, I have negotiated the decision cycle and reviewed implementation choices, which leads to another analysis process in grading the progress. Keeping with the examinationââ¬â¢s pretext, my approach employs each of the four framework pieces, which essentially ask five straightforward queries. In the ââ¬Å"Assessâ⬠step, ââ¬Å"Who am I and where are we?â⬠In the ââ¬Å"Decideâ⬠step, ââ¬Å"Where should we go?â⬠In the ââ¬Å"Implementâ⬠step, ââ¬Å"How do we get there?â⬠And finally, in the ââ¬Å"Assureâ⬠stepRead MoreSouthwest Airline Strategic Audit11701 Words à |à 47 PagesOwnership Profile 26 V. External Environment (SWOT) 27 V.1. External Societal Environment 27 V.1.1. Economic 27 V.1.2. Technological 28 V.1.3. Political Legal 29 V.1.4. Socioculutral Environment 31 V.2. Task Environment 32 V.2.1. Threat of new Entrants 32 V.2.2. Bargaining power of buyers 33 V.2.3. Threat of Substitute products or services 33 V.2.4. Bargaining power of suppliers 34 V.2.5. Rivalry among competition 35 V.2.6. Relative power of unions 37 V.3. Summary of External FactorsRead MoreSouthwest Airline Strategic Audit11690 Words à |à 47 PagesThreat of new Entrants 32 V.2.2. Bargaining power of buyers 33 V.2.3. Threat of Substitute products or services 33 V.2.4. Bargaining power of suppliers 34 V.2.5. Rivalry among competition 35 V.2.6. Relative power of unions 37 V.3. Summary of External Factors (EFAS) 38 VI. Internal Environment (SWOT) 39 VI.1. Corporate Structure 39 VI.2. Corporate Culture 41 VI.3. Corporate Resources 42 VI.3.1. Marketing 42 VI.3.2. Finance 42 VI.3.3. Human Resources Management 43 VI.3.4. Information Systems 44 VI.4Read MoreThe s Favorite Flea Markets2772 Words à |à 12 Pagesthe best form of government because it has the solutions to the two biggest problems in the US: overspending in elections and economic inequality. It can be implemented most effectively by recognizing the comparisons between itself and our current system. Existing executive, legislative, and judicial branches of the government on both the federal and state levels could become more like those of happier nations. In the United States, the executive branch and the Presidency is by far the most recognizedRead MoreThe s Favorite Flea Markets2772 Words à |à 12 Pagesthe best form of government because it has the solutions to the two biggest problems in the US: overspending in elections and economic inequality. It can be implemented most effectively by recognizing the comparisons between itself and our current system. Existing executive, legislative, and judicial branches of the government on both the federal and state levels could become more like those of happier nations. In the United States, the executive branch and the Presidency is by far the most recognizedRead MoreLeading Strategies Change at Davita3331 Words à |à 14 Pagesflow problem. In May 2000 more than 400 clinic managers, plus people from corporate headquarters assembled in Phoenix Arizona, for the first of what has become an annual ,corporate-wide meeting. At this first meeting suggestions for a new name for the company were presented. The companyââ¬â¢s teammates, the board of directors and senior management collectively voted to chose the new name ââ¬Å"DaVitaâ⬠which in Italian phrase which means ââ¬Å"to give life or he/she gives life.â⬠At this meeting groups discussedRead MoreHow Urban Environments Has Made More Sustainable And What More Needs Be Done For The Future?3815 Words à |à 16 PagesNeeds To Be Done for the Future? Introduction The National Geographic Education define an urban environment as, ââ¬Ëthe region surrounding a city. Urban areas are very developed, meaning there is a density of human structures such as houses, commercial buildings, roads, bridges, and railways.(1)ââ¬â¢ The International Institute for Sustainable Development define sustainable development as ââ¬Ëdevelopment that meets the needs of the present without compromising the ability of future generations to meet theirRead MoreThe Use of Money Market Funds as Collateral21523 Words à |à 87 PagesLegal Foundation and Regulation 23 5 Money Market Funds as Financial Collateral 25 5.1 General Description of Money Market Funds 25 5.1.1 Evolution 26 5.1.2 Participants 28 5.2 Market Overview 30 5.3 Share Valuation and Risks 32 5.4 Regulatory Framework 34 5.5 MMF Characteristics 34 6 Criteria to use MMFs as Collateral 37 6.1 Regulatory Requirements for Collateral Receiver 37 6.1.1 Impact of Future Regulation 42 6.2 Operational Requirements 44
Monday, December 23, 2019
Independent Movies The Cloud Atlas Essay - 1004 Words
Imagine a 172 minute long independent movie with a budget of $100 million, featuring Hollywood stars such as Tom Hanks and Halle Berry and directed by the same people who created The Matrix trilogy. Cloud Atlas is undoubtedly one of the most ambitious films ever made. It is based on the 2004 award winning novel by David Mitchell. The plot consists of six interwoven stories spanning nearly 500 years. It begins in 1849 with the American lawyer Adam Ewing, who sails to the Pacific islands in order to arrange a contract for his father-in-law. On his way back, Adam finds a slave named Autua hiding in his cabin, who convinces the lawyer to help him become a free man. Meanwhile, Dr. Henry Goose wants to steal Adam Ewingââ¬â¢s valuables, so he slowlyâ⬠¦show more contentâ⬠¦But then the killerââ¬â¢s brothers come after Cavendish to get their share of the money. Having spent it all, Timothy finds himself on the run and ends up in a ââ¬Å"hotelâ⬠which turns out to be a priso n-like nursing home. There he and three other senior ââ¬Å"residentsâ⬠plan and pull off the most ridiculous escape. The fifth story is set in 22nd century Korea. Its protagonist is the fabricant Sonmi-451, a brainwashed human clone slave working as a server in a fast food restaurant. One night, she is liberated by Hae-Joo Chang, a member of a rebel group which wants to free the fabricants. Chang shows Sonmi that when their contracts end, instead of being freed as promised, fabricants are killed and recycled into food for other fabricants. She is then taken to a broadcasting tower where she reveals her story before being captured and executed by the government. The last storyline is dedicated to Zachry, a primitive tribesman, living in a post-apocalyptic 24th century world. He meets Meronym, a woman from a dying advanced society. She needs Zachryââ¬â¢s help to reach a communication station and broadcast a message to Earthââ¬â¢s off-world colonies in hopes of finding salv ation for her people. After a perilous journey, during which Zachryââ¬â¢s tribe is killed, the two of them complete Meronymââ¬â¢s mission and are later seen leaving Earth together. The main ideas behind Cloud Atlas are that everything is connected and that every action has consequences. The movie successfully portraysShow MoreRelatedOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words à |à 656 Pagesother two, but they are still contemporaneous enough to fit within an overall global wave. WORLD MIGRATION IN THE LONG TWENTIETH CENTURY â⬠¢ 21 Fig. 1.1 World Population, 1800ââ¬â2005 Source: Based on data in Colin McEvedy and Richard Jones, Atlas of World Population History (London: Penguin, 1978). The nearly concurrent rise of overseas migration around the world was not coincidental. The increase of mass communication and rapid, inexpensive transportation, the growth of global markets
Sunday, December 15, 2019
The Two Species of Elephants Free Essays
In the present day there exists two species of elephants. These two species have many relatives that have come before them and died out. Several of these species are Paleomastodon, Deinotherlum, Gompotherium, Prlmelephas which Is a direct ancestor to the modern day elephant, Stegadon, American mastodon, and wooly mammoth. We will write a custom essay sample on The Two Species of Elephants or any similar topic only for you Order Now All of these species are considered Proboscidea which are mammals that have trunks ââ¬Å"proboscidea encompasses the trunked mammalsâ⬠(J. D. Illiger). Within the probosciedea family there consists the elpephantidea, which elephants would be considered. There are many dfferent types of elephants due to where the species was located and the types of plants in which they ate. The earliest common ancestor of all elephants was the Paleomastodon which originated in Africa about 36-35 million years ago. It was a small mammal that had a trunk and it evolved into the many different species of elephant. One of the first species that adapted from the Paleomastadon was the Delnothenum which lived In Africa and had tusks that pointed downward which helped it scarpe of bark from a tree. It also had a small brain which scientist believe Is responsible for Its extinction ue to lack of intelligence compared to other species. Gomphotherium is another species ot elephant that lived in the Americas, Europe, Delgrosso 2 and Asla and originated about 13 million years ago. It lived in swampy lake areas and marshes. This species had long tusks and a short trunked which was adapted to help It dig through mud to find aquatic vegetation. Stegadon which was the largest of all the species of elephants grew to its size to due to abundance of food that it would find in the parts of asia in which it lived. Most of them died out hundreds of housands of years ago except for a subspecies that lives in Indonesia on an Island of flores. This subspecies was smaller than the other species since it was secluded on an island and did not have access to as much food. The American Mastadon was found in the Americas and was a fur covered species of elephant, to help protect it from the colder climates, that was hunted Into extinction by humans about 10,000 years ago. Primeelephas is a direct genus to the modern day elephant and originated in Africa about 23 million years ago. It evolved Into three new species the Wooly mammoth, African elephant, and Asian elephant. The wooly mammoth lived in most places In the northern hemisphere and was covered In a coat of fur due to the cold climates in which it lived. It lived through the last ice age and died out at the end of it due to hunting and the quick climate change. The two living species of elephant left are the African elephant or loxodante and the Asian elephant or elephas. These two species are very similar except that the Asian elephant has an arched back while the t Of2 KS OT tne ATrlcan elephant. Delgrosso 3 ATrlcan elepnants DacK Is relatlvely stralg an tne longer tus All species of animals must adapt to survive. It is through these adaptations that ifferent species arise. How to cite The Two Species of Elephants, Papers
Saturday, December 7, 2019
Managing Customer Experience Relationships -Myassignmenthelp.Com
Question: Discuss About The Managing Customer Experience Relationships? Answer: Introduction Thai Pothong is among the best-rated restaurants in Sydneys Newtown district. It is the favorite destination for Thai food lovers for almost 20years now. The attraction for this restaurant is its genuine Thai food, their perfect services and their mesmerizing Thai ambience (Yang, 2015). However, their services are very much customer satisfactory as concluded from personal experiences as well as their ratings from other customers. On the other hand, the Altitude Restaurant which is also situated in Sydney is providing the customers with a different experience because people can dine here viewing the beautiful city as the hostel at the very top with French cuisine. However, it has honored with many awards but still it lacks good customer experience. Body Proto-persona diagram for poor experience components Values and behaviors- Providing good quality food Specialization in French cuisine The customers can view the whole city while dining Diagram Demographic information Popular restaurant in Sydney Needs and goals Customer service needs special attention as it is not up to the mark Customer service management must be their goal to achieve loyal and satisfied customers. Values and behaviors- they serve good food to their customers, their specialty is French cuisine, it is a roof top restaurant thus, customers gets an additional benefit of viewing the whole city of Sydney and enjoying their dinner Demographic information- one of the popular restaurants in Sydney Needs and goals- the customer service was not up the mark as complained by many of the customers. Thus, their goal must be that they should focus more on their customer service management so that their customers remain more satisfied and loyal to them The most important pain points of Altitude restaurant is that their customers are not adequately informed about their rules and regulation. Their priority should be the customers need but they are not at all emphasizing on that that (MIRANI FARAHANI, 2015). The concept of Customer centricity from Customer experience management (CEM) can be applied here which explains that in any organization their main attention should be on the customers wants, necessities and beliefs while making any kind of decisions so that their business can succeed in the market (Peppers Rogers, 2016). This factor of prioritizing their customers was completely missing from their side. Another point was that the waiters are not well trained. They were found collecting the plates while the customer has not finished their foods. Thus, the concept of customer experience can be put to this that explains that the relationship the customer builds with any organization from the interaction they have with the employee s, their prospects and the processes (Teixeira et al., 2012). Thus, a good experience can be beneficial because the customer will definitely return but a bad experience like this will be insulting for the customers. Proto-persona diagram for good experience components Diagram Needs and goals More variations in their menu Making the cooked chicken little softer Demographic information located in the Newtown district of Sydney this restaurant doing business for more than 20 years They also opened new branches and takeaway stores. Values and behaviors Provides best services to their customers Food and ambience is also taken care of Values and behaviors- their main values that this restaurant has is to provide their customers with best services possible, the original Thai food and best ambience where their customers can spend an enjoyable moment Demographic information- located in the Newtown district of Sydney this restaurant is doing business for more than 20years. They have their branches in Marrickville and also shops for the customers who wants to takeaway food at Newtown train stations Needs and goals- they must come up with more variations in their foods. Very few customers have complaints about their chicken being rubbery. Thus, their goal must be to come cover up these few limitations Thus, it can be very well understood that their priority is their customers. They know that customers who visit restaurants want their food to be served as early as possible and they do exactly this. They are very quick at serving their customers with the foods they have ordered. Another positive point is that for the customers who love spicy food they have various delicious chili options. Thus, the concept of customer journey and customer experience is easily described here (Rai, 2012). The first concept says that the satisfaction of the customer depends on the total interaction the customers have from different aspects of the customer life cycle and the experience of the customer that they get interacting with the prospects and the services they are encounter with in an organization makes their experience satisfying and loyal (Spiess et al., 2014). Compare and contrast between the two experiences Altitude and Thai Pothong restaurant is among the well-known restaurants in Sydney. However, from personal experiences it has been found that Altitude provides a bad customer experience and Thai Pothong provides a better experience to their customers. The main reason is one applies the tactics of customer experience management (CEM) appropriately to their business where as the other do not. CEM is the discipline that the organization shows by paying complete attention to their activities and practices they apply in their business focusing mainly on the needs of the customers individually (Homburg, Jozi? Kuehnl, 2017). CEM is all about how an organization can engross their customers in a right way fully attending the needs and wants to each customer during the customers journey with the organization. Thus, Thai Pothong restaurant is found having better customer experience management because as observed from the personal experience and customers feedback that they have less complaints regarding their restaurants which means that their needs and wants are well satisfied by the restaurant. On the other hand, Altitude restaurant is not at all using this tactic, as they should. Their customers complain are high with low customer satisfaction. Both the restaurants have good quality food that is considered tasty by their customers. Nevertheless, the only lacking negative point that makes Altitudes customers disappointed is their lack of appropriate services to their customers. Thus, one restaurant is having a better customer satisfaction with high ratings in the market and the other is lacking far behind in managing their customers experience (Grnholdt et al., 2015). Conclusion To conclude this report, it can be said that customer experience management (CEM) is an important factor for any business. The two chosen restaurants Altitude and Thai Pothong are among the well know restaurants in Sydney but Thai Pothong uses the strategy of customer experience management in a smarted way whereas, Altitude lacks in the proper utility of the concepts of CEM. Therefore, Altitude restaurant provides a poor experience to their customers leaving them unsatisfied whereas, Thai Pothong is providing a good experience and fully emphasizing on their customers needs and expectations. Reference Grnholdt, L., Martensen, A., Jrgensen, S., Jensen, P. (2015). Customer experience management and business performance.International Journal of Quality and Service Sciences,7(1), 90-106. Homburg, C., Jozi?, D., Kuehnl, C. (2017). Customer experience management: toward implementing an evolving marketing concept.Journal of the Academy of Marketing Science,45(3), 377-401. MIRANI, S. Z., FARAHANI, B. M. (2015). PRIORITIZING THE FACTORS OF INTERNAL ENVIRONMENT AFFECTING ON CUSTOMER SATISFACTION IN FAMILY CHAIN RESTAURANTS (CASE STUDY: FAMILY-CHAIN RESTAURANTS OF NARENJESTAN).International Journal of Marketing, Financial Services and Management Research,3(6). Peppers, D., Rogers, M. (2016).Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Rai, A. K. (2012).Customer relationship management: Concepts and cases. PHI Learning Pvt. Ltd.. Spiess, J., T'Joens, Y., Dragnea, R., Spencer, P., Philippart, L. (2014). Using big data to improve customer experience and business performance.Bell Labs Technical Journal,18(4), 3-17. Teixeira, J., Patrcio, L., Nunes, N. J., Nbrega, L., Fisk, R. P., Constantine, L. (2012). Customer experience modeling: from customer experience to service design.Journal of Service Management,23(3), 362-376. Yang, R. (2015). Employee's personal competency, commitment, social interaction, job satisfaction and job performance and proposed organization development intervention: a case study of Thai Mee Co., Ltd.
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